SM Supermalls continues to raise the bar for customer excellence after
being named Organization of the Year at the 2026 Asia-Pacific Stevie
Awards, one of the region’s most prestigious programs recognizing
innovation in business.
The win marks the second time SM Supermalls has received the prestigious
honor, earning a total of 52 award points across Gold, Silver, and
Bronze Stevie recognitions. The achievement highlights the company’s
sustained commitment to delivering meaningful, innovative, and
customer-first experiences across its most-loved malls.
SM Supermalls Executive Vice President for Marketing Joaquin L. San
Agustin (third from right) and Senior Assistant Vice President for China
Marketing Vivian Chen (second from right) led the company’s delegation
in Macao.
“On behalf of SM Supermalls in the Philippines and China, we would like
to thank the Asia-Pacific Stevie Awards for this honor. This is a
testament to how we continue to evolve and innovate to deliver a truly
maxed-out experience for our customers,” said SM Supermalls Executive
Vice President Joaquin L. San Agustin, who accepted the recognition.
“We dedicate this to the millions of our customers back home, as well as
to our tenant partners and employees who make these experiences
possible.”
Driving Sustainability and Environmental Stewardship
From solar-powered rooftops to coastal cleanups and water conservation
initiatives, SM Supermalls continues to lead with purpose—championing
sustainable practices that empower communities and create a greener
future across your most-loved SM Supermalls.
SM Supermalls continues to embed sustainability into its core operations
through impactful initiatives such as SM Green Movement, International
Coastal Cleanup 2025, Powered by the Sun, and Save Water.
These programs highlight the company’s long-term commitment to
environmental responsibility—encouraging everyday action while building
greener, more resilient communities, especially in times of crisis.
Championing Social Good and Inclusive Communities
Through initiatives like Movies for the Blind and nationwide job fairs,
SM Supermalls continues to open doors—creating inclusive spaces where
opportunities and experiences are accessible to all.
Beyond environmental efforts, purpose-driven initiatives remain at the
heart of SM Supermalls’ mission. Programs like Mall for All, Empowering
Communities, Empowering Together, and SM Job Fairs create meaningful
opportunities for Filipinos, while Movies for the Blind ensures that
mall experiences are inclusive and accessible to all.
Together, these initiatives reflect SM Supermalls’ role as a space where
communities come together and where everyone can truly Gala To The Max.
Celebrating Local Arts, Culture, and Creativity
From colorful festivals to world-class spectacles like the Philippine
International Pyromusical Competition, SM Supermalls transforms everyday
spaces into cultural stages where creativity and community come alive.
SM Supermalls continues to bring culture and creativity closer to
communities through initiatives such as Mindanao Art, Philippine
International Pyromusical Competition, Konnichiwa Japan, Animezing
North, and Art from All.
These programs transform mall spaces into vibrant cultural
destinations—where stories are shared, traditions are celebrated, and
creativity thrives across your most-loved SM Supermalls.
Empowering Youth and Strengthening Family Connections
Young talents take center stage at your most-loved SM Supermalls through
programs like SM Super Spelling Bee, SM Little Stars, and Besties of
Joy, creating moments where families connect, and kids shine in a truly
maxed-out experience.
Creating spaces for young talents and families to grow remains a key
focus. Initiatives like SM Super Spelling Bee, SM Little Stars, and
Besties of Joy provide platforms that inspire learning, creativity, and
connection.
Through these programs, SM Supermalls continues to nurture the next
generation while strengthening family bonds—making every visit a chance
to enjoy a maxed-out experience together.
Expanding Destinations and Elevating Experiences
From the grand opening of SM City Laoag to purpose-led spaces like the
Mallseum in SM City La Union, SM Supermalls continues to shape vibrant
destinations where communities can gather, explore, and Gala To The Max.
SM Supermalls’ continuous growth is anchored in thoughtful,
community-driven development. The recognition of SM City Laoag and SM
City La Union’s Opening in 2025 highlights the company’s continued
expansion across the country.
Meanwhile, initiatives such as SM City La Union’s Translating Local
Identity into Purpose-led Brand Experience and its Mallseum showcase how
each development reflects the unique identity and heritage of its
locale.
From large-scale spectacles to everyday engagement, SM Supermalls
continues to redefine the malling experience. Crowd-favorite activations
such as SM Active Hub, Pride Pheerayde, and SM Mall of Asia Night of
Lights bring communities together through dynamic and immersive events.
These experiences embody the brand’s commitment to creating moments that
go beyond shopping—inviting everyone to Gala To The Max in every visit.
Extending Innovation Across SM China
A burst of color and energy takes over SM Yangzhou with Mango Vibes
Only, bringing together music, community, and immersive experiences that
reflect SM Supermalls’ vibrant spirit across borders.
Beyond the Philippines, SM Supermalls’ excellence is mirrored in its
China portfolio through locally resonant, highly engaging campaigns.
Initiatives such as SM City Zibo: Let’s Wave, SM City Tianjin: Three
Color Sports 6.0, and SM City Yangzhou: Mango Vibes Only highlight the
brand’s ability to create vibrant, lifestyle-driven experiences tailored
to diverse communities.
A whimsical, family-friendly experience unfolds at SM Chengdu with The
Frog Prince, blending storytelling and interactive play to create
magical, maxed-out moments for all ages.
Seasonal and cultural storytelling also took center stage with SM City
Xiamen: Chinese New Year with Songxi Woodblock Prints and SM City
Chengdu: The Frog Prince, blending tradition and creativity to deliver
immersive mall experiences.
Wellness meets fun at SM Jinjiang, where playful installations and
engaging activities invite mallgoers to unwind, recharge, and enjoy a
lighthearted escape.
Meanwhile, SM City Jinjiang: Bean There, Beat That Stress! showcases
innovative wellness-driven engagement, while SM Haicang: Grand Opening
reflects the continued expansion and growing footprint of SM Supermalls
in the region.
Together, these initiatives underscore SM Supermalls’ strength as a
regional brand—capable of delivering impactful, culturally relevant, and
truly maxed-out experiences across markets.
